Today we are in contact with a total of 5.268.762 new residents in Spain who come from more than 90 different countries. This represents 11% of the total population currently living in Spain. They consume “only” 8% less than the national average, around 3.700 million euros per year in commercial outlets. This figure is growing continuously. They transfer 5,6 million euros per day, an important part of this goes towards personal saving that could be placed in our accounts. They are high consumers and high internet users.

These consumers, and the next two generations, will maintain their own life styles, tastes and consumer trends. Brands have understood that they need to reach out and modify their methods of communicating with this target group, specifically in relation to any firm offers made.